Archives for the 'Trends' Category
If a blog is posted, does anyone hear it?
When should your organization pay attention to blog coverage or commentary? How can you tell when a blog has momentum?
First of all, you should track all blogs that are related to your organization — no matter how small a following they may have. After all, if you can find someone talking about you, so can anyone else.
Plus, the reality is traditional news […]
Could the Loss of the Newsroom Cause Problems?
I was talking to an old-time journalist the other day. Most of the discussion was about her contempt for the changing landscape of journalism - especially when it comes to print media.
She didn’t have a real problem with new media, such as blogs, but rather with the loss of the old media and the old traditions, particularly the […]
All News Releases Must Have A Specific Purpose
It’s funny that even in these days of modern management, PR too often gets caught up in the ‘how broad was our distribution’ rather than ‘how many people were spurred to action.’ In this sense, I don’t think the ’shotgun’ approach to distributing news releases has ever been truly successful.
But the reality is, news releases […]
Technological convergence — Friend or Foe?
Can a device ever have too much functionality? That is the question I’m asking after reading an article in the Toronto Star about the new Apple iPhone.
On January 9, 2007, Steve Jobs unveiled the much anticipated iPhone at the MacWorld conference in San Francisco. On word of the unveiling, stocks of the maker of the Blackberry, […]
Welcome to “Turning News Into Knowledge”
Welcome to Turning News Into Knowledge, the company blog of MediaMiser Ltd.
At MediaMiser, we are passionate about information. It’s what makes us tick. After all, the quest for knowledge is one of the ultimate motivators for the human race.
Turning News Into Knowledge will examine the media and the news - both the message and how […]
