Archives for the 'New Media' Category
1 in 4 on Facebook
Chris Sorensen of the Toronto Star reported in a Dec 10, 2007 article that an unpublished study revealed one of every four Canadians has a Facebook account.
That’s nearly eight million Canadians. And of those accounts, 85 per cent were added in the past year-and-a-half, and half the users were over the age of 30.
According […]
Blogs: The Media Bellwether
Blogs are becoming the media bellwether. Yes, you do have to be careful and blogs should not be a substitute for good ol’ fashioned research and common sense, as I touched upon in a previous blog entry, ‘Could the Loss of the Newsroom Cause Problems?‘ However, blogs can point you in the right direction […]
When Opinion Matters - The evolution of action
The other day I saw a commercial for 28 Weeks Later, the sequel to the sci-fi horror movie 28 Days Later.
I’m not a big fan of the zombie genre, but I enjoyed 28 Days Later enough that I took note when I saw the trailer for the sequel.
I sought out some online coverage of the new movie, […]
Oh, JibJab, You Minstrels of Truth and Humor
I love JibJab. The bottom line is, JibJab’s funny, because there is truth in what it says.
For those unfamiliar with JibJab, it’s best described as a web site that serves up humor through a satirical look at the world.
It generally has a non-partisan political flavor to it and that’s another reason why it’s funny — […]
Rule Blog-tannia: Why companies should blog
The other day a discussion arose here at MediaMiser about the usefulness of corporate blogging. Our director of finance raised the issue that for many organizations blogging could be perceived as a non-revenue generating activity.
For our company, maintaining a blog is a no-brainer. Not only do we analyze traditional media, such as print and broadcast, we also analyze new media content such as blogs. So it’s important […]
Microsoft Vista/Windows 95 Revisited
I’ve been reading some interesting blogs in regards to the Microsoft Vista launch, and have noticed the benchmark of the Windows 95 launch often gets brought up — especially since sales of Vista have reportedly been slow.
First of all, there are no comparisons between the launch of Vista and the launch of Windows 95. Microsoft threw the kitchen sink at Windows […]
If a blog is posted, does anyone hear it?
When should your organization pay attention to blog coverage or commentary? How can you tell when a blog has momentum?
First of all, you should track all blogs that are related to your organization — no matter how small a following they may have. After all, if you can find someone talking about you, so can anyone else.
Plus, the reality is traditional news […]
Think before communicating!
After reading a post by Chris Clark at the Blog Herald, I started thinking about how people conduct themselves not only in public relations, but also in business in general.
Chris wrote about how he was disrespected by someone trying to blatantly promote something through his blog through a posting. Essentially, they attempted to deceive him by pretending to […]
Could the Loss of the Newsroom Cause Problems?
I was talking to an old-time journalist the other day. Most of the discussion was about her contempt for the changing landscape of journalism - especially when it comes to print media.
She didn’t have a real problem with new media, such as blogs, but rather with the loss of the old media and the old traditions, particularly the […]
All News Releases Must Have A Specific Purpose
It’s funny that even in these days of modern management, PR too often gets caught up in the ‘how broad was our distribution’ rather than ‘how many people were spurred to action.’ In this sense, I don’t think the ’shotgun’ approach to distributing news releases has ever been truly successful.
But the reality is, news releases […]
