Archives for the 'Media Analysis' Category
Oh, JibJab, You Minstrels of Truth and Humor
I love JibJab. The bottom line is, JibJab’s funny, because there is truth in what it says.
For those unfamiliar with JibJab, it’s best described as a web site that serves up humor through a satirical look at the world.
It generally has a non-partisan political flavor to it and that’s another reason why it’s funny — […]
Evaluation shouldn’t be an after thought
As the chief developer at MediaMiser, some days I get overwhelmed when deciding what to do next when it comes to building our enterprise solution. There’s so much to do and so much information that I want our software to analyze.
That’s where planning and prioritization come in. For the most part, we have done a good […]
The Da Vinci Spin?
On Sunday I stumbled upon a story in the Toronto Star by the paper’s faith and ethics reporter, Stuart Laidlaw, titled Christ’s tomb found?
Talk about an attention-grabbing headline. It struck me as something you’d see in the tabloid racks at your local grocery store. But this was the Star, so I read on.
The article reported how […]
If a blog is posted, does anyone hear it?
When should your organization pay attention to blog coverage or commentary? How can you tell when a blog has momentum?
First of all, you should track all blogs that are related to your organization — no matter how small a following they may have. After all, if you can find someone talking about you, so can anyone else.
Plus, the reality is traditional news […]
Could the Loss of the Newsroom Cause Problems?
I was talking to an old-time journalist the other day. Most of the discussion was about her contempt for the changing landscape of journalism - especially when it comes to print media.
She didn’t have a real problem with new media, such as blogs, but rather with the loss of the old media and the old traditions, particularly the […]
Corporate Messaging
I believe corporate messaging is just an extension of advertising and vise versa.
When it comes down to it, it’s all just branding and this is why marketing departments and corporate communicators need to work more closely together. Branding is branding and consistency will help reinforce your image to your audience.
That said, I think messaging can […]
Influencing change through media analysis
Last summer I came across a blog that suggested there is a bias against the Public Relations industry and PR professionals, because of the perception of PR as a ‘pink profession.’ There is solid evidence that the PR industry is female dominated.
Now, I’m not naive enough to suggest that biases do not exist in the […]
Welcome to “Turning News Into Knowledge”
Welcome to Turning News Into Knowledge, the company blog of MediaMiser Ltd.
At MediaMiser, we are passionate about information. It’s what makes us tick. After all, the quest for knowledge is one of the ultimate motivators for the human race.
Turning News Into Knowledge will examine the media and the news - both the message and how […]
