Archives for the 'General Information' Category
Think before communicating!
After reading a post by Chris Clark at the Blog Herald, I started thinking about how people conduct themselves not only in public relations, but also in business in general.
Chris wrote about how he was disrespected by someone trying to blatantly promote something through his blog through a posting. Essentially, they attempted to deceive him by pretending to […]
World’s oldest newspaper goes completely digital
Interesting story last week about the world’s oldest newspaper, which has decided to go with an on-line version only. Sweden’s Post-och Inrikes Tidningar, founded in 1645, became a web-only publication on January 1.
Mind you, the paper edition had a very humble circulation of approximately 1,000, but it’s still noteworthy given its history. I wouldn’t be surprised if we […]
Gatekeepers and News Gatherers
We have added a new glossary item to our popular PR and marketing resource center at http://www.mediamiser.com/resources/prglossary/gatekeepers.html. Take a look. It’s all about gatekeepers and news gatherers at major newspapers.
Could the Loss of the Newsroom Cause Problems?
I was talking to an old-time journalist the other day. Most of the discussion was about her contempt for the changing landscape of journalism - especially when it comes to print media.
She didn’t have a real problem with new media, such as blogs, but rather with the loss of the old media and the old traditions, particularly the […]
All News Releases Must Have A Specific Purpose
It’s funny that even in these days of modern management, PR too often gets caught up in the ‘how broad was our distribution’ rather than ‘how many people were spurred to action.’ In this sense, I don’t think the ’shotgun’ approach to distributing news releases has ever been truly successful.
But the reality is, news releases […]
Corporate Messaging
I believe corporate messaging is just an extension of advertising and vise versa.
When it comes down to it, it’s all just branding and this is why marketing departments and corporate communicators need to work more closely together. Branding is branding and consistency will help reinforce your image to your audience.
That said, I think messaging can […]
Measurement vs. Analysis
Most of the talk around media analysis usually focuses on measurement and not so much on analysis—two terms that can intersect but often go in different directions.
Measurement is usually about providing some sort of scorecard-based result surrounding a proactive media relations activity about your own organization or that of your client—usually highlighting the successes, and […]
First cousin, twice removed
No matter how many times my dad tried to explain the concept of twice-removed cousins, I never quite got it (sorry dad). However, when I think about the relationship between PR, Marketing, and Advertising, it just seems to fit. PR seems to be the cousin that’s twice removed from Advertising in most organizations. But it still […]
Influencing change through media analysis
Last summer I came across a blog that suggested there is a bias against the Public Relations industry and PR professionals, because of the perception of PR as a ‘pink profession.’ There is solid evidence that the PR industry is female dominated.
Now, I’m not naive enough to suggest that biases do not exist in the […]
Welcome to “Turning News Into Knowledge”
Welcome to Turning News Into Knowledge, the company blog of MediaMiser Ltd.
At MediaMiser, we are passionate about information. It’s what makes us tick. After all, the quest for knowledge is one of the ultimate motivators for the human race.
Turning News Into Knowledge will examine the media and the news - both the message and how […]
