Archives for the 'General Information' Category

Breaking news…from 2003

By Chris Morrison @ 9:02 pm

Statistics Canada has just released a study on media consumption in Canada titled Keeping up with the times: Canadians and their news media diet. While you can certainly take issue with some of the findings since the data comes from a survey in 2003, I think what the study does highlight is the importance of news […]

10 April 2007 | General Information | No Comments

Oh, JibJab, You Minstrels of Truth and Humor

By Brett Serjeantson @ 7:25 pm

I love JibJab.  The bottom line is, JibJab’s funny, because there is truth in what it says.
For those unfamiliar with JibJab, it’s best described as a web site that serves up humor through a satirical look at the world.
It generally has a non-partisan political flavor to it and that’s another reason why it’s funny — […]

29 March 2007 | General Information, Media Analysis, New Media, Trends | 1 Comment

Microsoft Vista/Windows 95 Revisited

By Brett Serjeantson @ 10:43 pm

I’ve been reading some interesting blogs in regards to the Microsoft Vista launch, and  have noticed the benchmark of the Windows 95 launch often gets brought up — especially since sales of Vista have reportedly been slow.
First of all, there are no comparisons between the launch of Vista and the launch of Windows 95. Microsoft threw the kitchen sink at Windows […]

9 March 2007 | General Information, Advertising, New Media, Trends | No Comments

Word of the Week: ‘Grit’

By Chris Morrison @ 10:26 pm

Last week, NHL general managers scrambled to make some last minute tweaks to their hockey clubs in advance of the trading deadline on February 27th. Some teams were ‘buyers’ looking to shore up for a long Stanley Cup run, while other teams were ‘sellers’ looking to trade in some of their current talent for future prospects/success. […]

5 March 2007 | General Information | No Comments

Evaluation shouldn’t be an after thought

By Brett Serjeantson @ 11:23 pm

As the chief developer at MediaMiser, some days I get overwhelmed when deciding what to do next when it comes to building our enterprise solution.  There’s so much to do and so much information that I want our software to analyze.
That’s where planning and prioritization come in. For the most part, we have done a good […]

28 February 2007 | General Information, Media Analysis | 1 Comment

The Da Vinci Spin?

By Brett Serjeantson @ 10:50 am

On Sunday I stumbled upon a story in the Toronto Star by the paper’s faith and ethics reporter, Stuart Laidlaw, titled Christ’s tomb found?
Talk about an attention-grabbing headline. It struck me as something you’d see in the tabloid racks at your local grocery store. But this was the Star, so I read on.
The article reported how […]

26 February 2007 | General Information, Media Analysis, Trends | No Comments

If a blog is posted, does anyone hear it?

By Brett Serjeantson @ 1:37 am

When should your organization pay attention to blog coverage or commentary? How can you tell when a blog has momentum?
First of all, you should track all blogs that are related to your organization — no matter how small a following they may have. After all, if you can find someone talking about you, so can anyone else.
Plus, the reality is traditional news […]

23 February 2007 | General Information, Media Analysis, New Media, Trends | No Comments

GooTube: A match made in search heaven

By Chris Morrison @ 10:22 pm

The astronomical dollar figures aside, I’m really starting to think Google’s acquisition of YouTube makes sense. More and more, I find myself searching for information on YouTube as I would normally do in Google. Don’t ask me why, but the other night my wife and I were having a conversation about that somewhat infamous scene from the movie […]

20 February 2007 | General Information | No Comments

Print Media News and Newswriting Terms

By Brett Serjeantson @ 12:01 pm

We have added a new glossary item to our popular PR and marketing resource center at http://www.mediamiser.com/resources/prglossary/newswriting.html. Take a look. It’s all about print media news and newswriting terms.

16 February 2007 | General Information | No Comments

Think before communicating!

By Brett Serjeantson @ 4:12 am

After reading a post by Chris Clark at the Blog Herald, I started thinking about how people conduct themselves not only in public relations, but also in business in general.
Chris wrote about how he was disrespected by someone trying to blatantly promote something through his blog through a posting. Essentially, they attempted to deceive him by pretending to […]

15 February 2007 | General Information, New Media | No Comments

Turning News Into Knowledge

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