Archives for the 'General Information' Category
Extra! Extra! The Media Becomes the News!
The cold war between the PMO and the media heated up again yesterday.
This time the battlefield was Charlottetown, P.E.I., where the Conservative Party is holding its summer caucus meeting. On Wednesday, the RCMP evicted journalists from the hotel hosting the event.
As I watched some of the coverage on the CBC, I noticed one journalist - […]
Do Marcomms really exist?
Marcomms is today’s popular term to refer to a joint Marketing and Communications department, with the emphasis that marketing runs the show, but the recognition that internal and external communications is becoming a more important function within any organization.
I’ve heard marketing people say: “We must get better at PR, because it’s […]
Blogs: The Media Bellwether
Blogs are becoming the media bellwether. Yes, you do have to be careful and blogs should not be a substitute for good ol’ fashioned research and common sense, as I touched upon in a previous blog entry, ‘Could the Loss of the Newsroom Cause Problems?‘ However, blogs can point you in the right direction […]
Beyond the headlines
I love headlines. They are among the most intriguing aspects of media analysis. Working with the news on a daily basis provides you with access to some eye-catching and hilarious headlines. I mean, how can you not read a story titled Man wrestles leopard in undies?
Apparently the mayor of Ottawa is also quite interested in headlines. […]
What constitutes ROI?
Many professional communicators are starting to talk about ROI or Return On Investment in regards to measuring their communications activities.
I came across a blog posting at Intelligent Measurement that questions the value of assigning an advertising equivalency to news coverage.
Advertising equivalency is essentially putting a dollar value to media coverage. Its value is generally […]
Garbage in = Garbage out
We have a saying at MediaMiser: Garbage in, equals garbage out. The key to successful and meaningful media analysis - both manual and automated - is ensuring you’re not tabulating unwanted information.
Granted, you’re less likely to include “garbage” when you’re performing your analysis manually, but it can still happen. And as mentioned in a previous blog posting, the biggest problem with manual media analysis […]
When Opinion Matters - The evolution of action
The other day I saw a commercial for 28 Weeks Later, the sequel to the sci-fi horror movie 28 Days Later.
I’m not a big fan of the zombie genre, but I enjoyed 28 Days Later enough that I took note when I saw the trailer for the sequel.
I sought out some online coverage of the new movie, […]
The law of diminishing returns
In economics, the law of diminishing returns states that beyond some point, each additional unit of variable input yields less and less additional output.
So, what does this have to do with media analysis?
Simply put, media analysis, or any other business activity, is no different from a production line.
You need to add business value to any activity […]
Addition to our PR glossary
We’ve added a new item to our PR glossary at www.mediamiser.com.
This one details the strengths and limitations of assorted types of media. Take a look, and let us know what you think!
Breaking news…from 2003
Statistics Canada has just released a study on media consumption in Canada titled Keeping up with the times: Canadians and their news media diet. While you can certainly take issue with some of the findings since the data comes from a survey in 2003, I think what the study does highlight is the importance of news […]
