Archives for the 'Advertising' Category
1 in 4 on Facebook
Chris Sorensen of the Toronto Star reported in a Dec 10, 2007 article that an unpublished study revealed one of every four Canadians has a Facebook account.
That’s nearly eight million Canadians. And of those accounts, 85 per cent were added in the past year-and-a-half, and half the users were over the age of 30.
According […]
Rule Blog-tannia: Why companies should blog
The other day a discussion arose here at MediaMiser about the usefulness of corporate blogging. Our director of finance raised the issue that for many organizations blogging could be perceived as a non-revenue generating activity.
For our company, maintaining a blog is a no-brainer. Not only do we analyze traditional media, such as print and broadcast, we also analyze new media content such as blogs. So it’s important […]
Microsoft Vista/Windows 95 Revisited
I’ve been reading some interesting blogs in regards to the Microsoft Vista launch, and have noticed the benchmark of the Windows 95 launch often gets brought up — especially since sales of Vista have reportedly been slow.
First of all, there are no comparisons between the launch of Vista and the launch of Windows 95. Microsoft threw the kitchen sink at Windows […]
Corporate Messaging
I believe corporate messaging is just an extension of advertising and vise versa.
When it comes down to it, it’s all just branding and this is why marketing departments and corporate communicators need to work more closely together. Branding is branding and consistency will help reinforce your image to your audience.
That said, I think messaging can […]
Welcome to “Turning News Into Knowledge”
Welcome to Turning News Into Knowledge, the company blog of MediaMiser Ltd.
At MediaMiser, we are passionate about information. It’s what makes us tick. After all, the quest for knowledge is one of the ultimate motivators for the human race.
Turning News Into Knowledge will examine the media and the news - both the message and how […]
