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MediaMiser’s newest mobile app now available!

MediaMiser Ltd., a leading media monitoring and analysis technology company, has released WIM News – an intelligent, mobile news reader that uses patented media analysis technology to sort and share only the news that interests users most.

Short for “What’s In Media,” the app uses analysis technology and a sleek interface to filter tens of millions of news headlines by preferred regions, topics and even by global or regional popularity. Users can read only stories that interest them the most, or broaden their news search and consume content from across the globe.

The app, developed in-house, will be sold on Apple’s App Store for 99 cents.

“The release of WIM News shows not only MediaMiser’s commitment to developing a suite of mobile tools for PR and marketing professionals, businesspeople and consumers,” said MediaMiser CEO Brett Serjeantson, “but also shows the diversity of MediaMiser’s talented development team.”

The app’s web link shortener feature – which allows users to rebroadcast quality, trusted news through a brand that stands for news and news only – provides for easy sharing without leaving the app via popular social networks or e-mail. Visit the WIM News website for more information.

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MediaMiser U now available on the App Store

MediaMiser U

We just launched our first free mobile app, available on the App Store!

MediaMiser U for iPhone® and iPod touch® is the perfect mobile companion for anyone in PR, marketing, or communications.

Designed for anyone seeking an understanding, basic or advanced, of planning and implementing effective corporate communications, users can access a complete glossary of public relations terms, definitions and activities.

Users can also browse traditional and social media analysis reports on hot-button current issues in the app’s report library, including in-depth reports supported by unique quantitative and qualitative analysis.

 

App Store


Apple, iPad, iPhone, iPod touch, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

You decide the look of MediaMiser’s free iPhone app!

MediaMiser is preparing to launch a free app – MediaMiser U, a knowledge-packed resource for marketing and public relations professionals – in Apple’s App Store, and we need your help!

The app, which includes resources for communications professionals such as access to MediaMiser’s social and  traditional media reports and a PR glossary, will launch early next week.

There’s only one problem – we’re having a tough time deciding on the app’s signature look.

So we’re recruiting you, our readers, to cast your votes.

Simply check out the images below, and let us know which icon you’d prefer as the visage of MediaMiser U’s App Store visage!

You can vote in the poll to the right of this post. Results will be announced early next week.

Thanks for voting!

MediaMiser U icon #1

MediaMiser U Icon #2

 

 

 

 

 

 

 

 

 

 

 

 

Social media and Canada’s next federal election

The previous two general elections have resulted in Conservative minority governments. With yet another federal election set for May 2, the parties are busy creating and adapting their key messages. With varying degrees of politeness – or lack thereof – they’re also investing heavily in election-inspired advertising.

The Peace Tower at Parliament Hill.

In previous elections the candidates’ use of social media didn’t create many waves, but as we’ve seen lately, Twitter and Facebook have both had huge impacts on political movements around the world. Egypt is a good example where people used social media to help organize mass protests to help bring down a government – even though that government tried to prevent citizens from accessing various sites.

And while the recent fall of Canada’s government wasn’t nearly as dramatic, this year, in Canada as well, many individuals and media outlets such as the Globe and Mail have predicted that the upcoming campaign will be the first social media election.

Now, according to the Canada Elections Act, all candidates or a registered party must have their messages authorized by the official agent of the candidate (Section 320).

But what about social media? Who – if anyone – will monitor social media sites to ensure that any advertising message has been approved? And how do current rules deal with social media? Consider these examples:

• What will Elections Canada do if people again contravene the blackout ban on “broadcasting” the results until voting is completed across the country? Last time, bloggers and tweeters did just that.

• How can Elections Canada ensure the law isn’t being broken when the Act doesn’t deal with social media?  Last June, the Report of the Chief Electoral Officer of Canada on the 40th General Election of October 14, 2008 was tabled, and it stated that “a number of application issues and difficulties have emerged since the 39th general election in the administration of the political financing provisions of the Act. Among these are the definitions of various expenses and election advertising. The new technological means of transmission raise new questions with regard to election advertising. “

The report concluded by saying that these issues need to be analyzed further and may require some legislative amendments. But then the writ was dropped, and where social media is concerned we seem to be in the same boat as during the 2008 election.

Hopefully there will be more clarity before we go back to the polls next time.

Categories: General Information Tags: 1 comment

Welcome to the North Poll

We MediaMiser folks are a curious lot. No surprise there. Curiosity comes with the territory at a media monitoring and analysis company that provides intelligence for so many companies with so many diverse interests.

We also are fortunate to have access to our own technology and people to satisfy our curiosity about trends and issues that play out in traditional and social media. But because we also like to fish in different streams, so to speak, we’re instituting a weekly poll to elicit your opinion on current news stories as well as current issues and trends. We’ll be asking for your two cents on a variety of topics, from the very serious to the whimsical and through all points in between.

This first one (to the right of this post) gives you a chance to weigh in on this week’s topic.

Holding those in public life accountable

On Feb. 2, groundhog prognosticators in Canada and the United States ventured forth from their burrows to let snow-weary humans know if winter weather would continue for another six weeks. Neither of the most famous – Ontario’s Wiarton Willie and Pennsylvania’s Punxsutawney Phil – saw their shadows, so there was no need for either to scurry back into his burrow in anticipation of six more weeks of winter.

Well, the six weeks are just about up, and we feel it’s time to hold these rodents accountable. (Note that one Canadian study gives the furry forecasters a success rate of around 37 per cent, while the National Climatic Data Center rates them a little higher in accuracy at 39 per cent, according to Wikipedia.)

So pass judgment on Willie and Phil, follow the results, and plan to visit us at the North Poll next week to answer another question.

7 things you may not know about… Jim Donnelly

A few days after Jim arrived at MediaMiser and dove into his new role as director of contentand strategic alliances, we sat down with him for a brief Q&A session. His answers to our seven questions provide some insights on his past, his interests, and what really makes him tick.

Stay tuned for more MediaMiser Q&A sessions throughout the year with staff members, media personalities and others in the community.

And so, as they used to say in the newspaper biz, “Read all about it!”

Question: What made you want to become a journalist?

Answer: I think I always wanted to become either a journalist… or a musician. What the similarities are between those two occupations, I’m not really sure. I do remember back when I was 9 or 10, I used to publish a handwritten newsletter outlining events that occurred on my street. Thinking back to that it all seems pretty nerdy, but I guess it was probably a good indication of what profession I’d eventually join.

Q: We’ve heard rumours that you enjoy pulling pranks occasionally. Which one do you remember most fondly and why?

A: I used to work for Frank Magazine when it was run by the Globe and Mail’s Fabrice Taylor and headquartered in Toronto, and we did some pretty bizarre things. Our Parliament Hill security prank  got the most attention, but there were others… such as when we pretended to be a Public Works official and convinced a prominent local Liberal MP, who had just been elected in 2004, to order a $20,000 Tuscan leather couch and $15,000 plasma television for his West Block office. He was a little embarrassed when he found out it was a prank.

Q: Have you been teased about leaving journalism to go over to the “dark side”?  If so, how do you respond?

A: A little bit… but not too much. I think many of us in journalism have at least considered that possibility, especially during the last couple of years. Journalism is something that gets in your blood, though, and I know I’ll never stop thinking like a reporter. It’s ingrained.

Q: We hear that you like to box from time to time?

A: I don’t box very regularly anymore, but you’re right, I was lucky enough to be asked to compete in last year’s Fight for the Cure charity boxing event at the Hampton. I trained for around six months at Final Round Boxing for that fight, and ended up winning a split decision on points. My opponent, Shawn Mountain – a great guy – and I were told a few times that we were the fight of the night, and I’d like to think that’s true… we whaled on each other pretty good. People were jumping up on their tables and screaming. It was all kind of surreal.



Jim Donnelly stares into space during his three-round charity boxing match, at last year's Fight For The Cure. Photo by Markus Holmes.

Q: Being a news guy, you’ve likely thought a bit about the various rivalries in the media business. So here’s one for you: who would win a fight between CBC’s Peter Mansbridge and CTV’s Lloyd Robertson?

A: I think you’d have to give the edge to Mansbridge in that one. He doesn’t have much hair to pull, for one thing, and I think Robertson has a few more years on him.

Q: You’re not originally from Ottawa, right?  Where have you lived before and what brought you here?

A: I moved to Ottawa in September of 2000 to begin a two-year masters in journalism at Carleton University.  I was born in the Toronto area and grew up in Parry Sound – cottage country – but since then I’ve enjoyed extended stays in Manchester (U.K.), Galway (Ireland) and San Jose (California). I was also in India for close to six months, but I was on the move for much of that time. I don’t think you can truly get a proper feel for a place until you’ve been there at least six months.

Q: What did you do before you became a journalist?

A: In terms of jobs? Before I graduated from journalism school I had been a fast-food worker, a cook, a hardware store stock boy, a bartender, a waiter, a manual labourer for a tree removal company, a construction labourer, a DJ, a bass player, an exterior painter and even a ditch digger. So a few things, I guess.

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