Perspectives: As a company grows, how does its corporate culture change?
It’s often been said that a company’s corporate culture is one of the most valuable assets that a company can own. But as a company grows, how does growth affect its corporate culture?
Recently awarded a Bronze for Fastest Growing Bootstrap at Exploriem.org’s Bootstrap Awards, it’s no doubt that MediaMiser has been growing rapidly over the past few years. The award provoked a thought about the relationship between MediaMiser’s ‘bootstrap’ roots and its affect on our corporate culture.
Beginning as a ‘bootstrap’ organization, the idea of “getting up on your own” has made itself a part of our culture, by empowering employees to develop innovative approaches to media analysis.
By definition, “bootstrap” refers to a group of metaphors that share a common meaning: a self-sustaining process that proceeds without external help.”
The smaller nature of bootstrap organizations enables colleagues to work closely both professionally and socially, which may play a major role in the development of corporate culture.
Boosting morale, teamwork and efficiency, a positive corporate culture is key to recruiting the most suitable candidates for a growing company.
As the media landscape changes so quickly, MediaMiser’s culture of synergism and innovation has become a central part of our growth and success.
Because bootstrap organizations start out smaller, is it possible that they have a stronger sense of teamwork and interconnectivity which carries through as the company grows?
What do you think?
Perspectives is a blogging series written, researched and compiled by teams of MediaMiser staff from Client Services, Sales, and R&D. This post was contributed by Shirley Schiavo, Jayna Hart, and David Kalec.
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