Author Archives
One analysis is not like the other
As I continue to work with a variety of companies in the media measurement space, I’m always amazed at how differently each project evolves.
This keeps things interesting, and the inevitable tough and unique questions that arise really keep you on your toes. But it also exemplifies why one chart or one formula can’t be counted […]
Beyond the headlines
I love headlines. They are among the most intriguing aspects of media analysis. Working with the news on a daily basis provides you with access to some eye-catching and hilarious headlines. I mean, how can you not read a story titled Man wrestles leopard in undies?
Apparently the mayor of Ottawa is also quite interested in headlines. […]
Addition to our PR glossary
We’ve added a new item to our PR glossary at www.mediamiser.com.
This one details the strengths and limitations of assorted types of media. Take a look, and let us know what you think!
Breaking news…from 2003
Statistics Canada has just released a study on media consumption in Canada titled Keeping up with the times: Canadians and their news media diet. While you can certainly take issue with some of the findings since the data comes from a survey in 2003, I think what the study does highlight is the importance of news […]
Word of the Week: ‘Grit’
Last week, NHL general managers scrambled to make some last minute tweaks to their hockey clubs in advance of the trading deadline on February 27th. Some teams were ‘buyers’ looking to shore up for a long Stanley Cup run, while other teams were ‘sellers’ looking to trade in some of their current talent for future prospects/success. […]
GooTube: A match made in search heaven
The astronomical dollar figures aside, I’m really starting to think Google’s acquisition of YouTube makes sense. More and more, I find myself searching for information on YouTube as I would normally do in Google. Don’t ask me why, but the other night my wife and I were having a conversation about that somewhat infamous scene from the movie […]
World’s oldest newspaper goes completely digital
Interesting story last week about the world’s oldest newspaper, which has decided to go with an on-line version only. Sweden’s Post-och Inrikes Tidningar, founded in 1645, became a web-only publication on January 1.
Mind you, the paper edition had a very humble circulation of approximately 1,000, but it’s still noteworthy given its history. I wouldn’t be surprised if we […]
Measurement vs. Analysis
Most of the talk around media analysis usually focuses on measurement and not so much on analysis—two terms that can intersect but often go in different directions.
Measurement is usually about providing some sort of scorecard-based result surrounding a proactive media relations activity about your own organization or that of your client—usually highlighting the successes, and […]
First cousin, twice removed
No matter how many times my dad tried to explain the concept of twice-removed cousins, I never quite got it (sorry dad). However, when I think about the relationship between PR, Marketing, and Advertising, it just seems to fit. PR seems to be the cousin that’s twice removed from Advertising in most organizations. But it still […]
