Author Archives
The Da Vinci Spin?
On Sunday I stumbled upon a story in the Toronto Star by the paper’s faith and ethics reporter, Stuart Laidlaw, titled Christ’s tomb found?
Talk about an attention-grabbing headline. It struck me as something you’d see in the tabloid racks at your local grocery store. But this was the Star, so I read on.
The article reported how […]
If a blog is posted, does anyone hear it?
When should your organization pay attention to blog coverage or commentary? How can you tell when a blog has momentum?
First of all, you should track all blogs that are related to your organization — no matter how small a following they may have. After all, if you can find someone talking about you, so can anyone else.
Plus, the reality is traditional news […]
Print Media News and Newswriting Terms
We have added a new glossary item to our popular PR and marketing resource center at http://www.mediamiser.com/resources/prglossary/newswriting.html. Take a look. It’s all about print media news and newswriting terms.
Think before communicating!
After reading a post by Chris Clark at the Blog Herald, I started thinking about how people conduct themselves not only in public relations, but also in business in general.
Chris wrote about how he was disrespected by someone trying to blatantly promote something through his blog through a posting. Essentially, they attempted to deceive him by pretending to […]
Gatekeepers and News Gatherers
We have added a new glossary item to our popular PR and marketing resource center at http://www.mediamiser.com/resources/prglossary/gatekeepers.html. Take a look. It’s all about gatekeepers and news gatherers at major newspapers.
Could the Loss of the Newsroom Cause Problems?
I was talking to an old-time journalist the other day. Most of the discussion was about her contempt for the changing landscape of journalism - especially when it comes to print media.
She didn’t have a real problem with new media, such as blogs, but rather with the loss of the old media and the old traditions, particularly the […]
All News Releases Must Have A Specific Purpose
It’s funny that even in these days of modern management, PR too often gets caught up in the ‘how broad was our distribution’ rather than ‘how many people were spurred to action.’ In this sense, I don’t think the ’shotgun’ approach to distributing news releases has ever been truly successful.
But the reality is, news releases […]
Corporate Messaging
I believe corporate messaging is just an extension of advertising and vise versa.
When it comes down to it, it’s all just branding and this is why marketing departments and corporate communicators need to work more closely together. Branding is branding and consistency will help reinforce your image to your audience.
That said, I think messaging can […]
Influencing change through media analysis
Last summer I came across a blog that suggested there is a bias against the Public Relations industry and PR professionals, because of the perception of PR as a ‘pink profession.’ There is solid evidence that the PR industry is female dominated.
Now, I’m not naive enough to suggest that biases do not exist in the […]
Technological convergence — Friend or Foe?
Can a device ever have too much functionality? That is the question I’m asking after reading an article in the Toronto Star about the new Apple iPhone.
On January 9, 2007, Steve Jobs unveiled the much anticipated iPhone at the MacWorld conference in San Francisco. On word of the unveiling, stocks of the maker of the Blackberry, […]
