Author Archives
Good Media Analysis is Both Statistical and Empirical
Should intelligence be derived from statistical information alone?
Of course not. But it also shouldn’t be excluded entirely.
In my opinion, good media analysis combines statistical data with empirical data. It uses both methods where they make sense, and in most cases that combination communicates an accurate picture of the situation.
In his blog posting, The […]
Work Smarter, Not Harder
If there is one thing I have learned from developing and implementing business processes and analysis solutions here at MediaMiser, it’s that having a plan is the key to working smarter. In fact, that’s the biggest tip I could offer to anyone trying to do the same thing: Put a lot of effort into the […]
Process and Routine Keeps Business Moving
As a business analyst and programmer, I love to figure out how things work. When I see a garbage truck rolling down the street, I don’t see garbage-men and trucks; I see a well thought out process that prevents the city from seizing up and smelling bad.
I also see information the same way — […]
The Corporate Santa
If you’re a customer of MediaMiser, you should have already received your Christmas card and gift. We hope you enjoyed it. We put a lot of thought and effort into it.
However, every year seems to be the same for us when choosing gifts: Panic and rush!!! The main reason has to do […]
1 in 4 on Facebook
Chris Sorensen of the Toronto Star reported in a Dec 10, 2007 article that an unpublished study revealed one of every four Canadians has a Facebook account.
That’s nearly eight million Canadians. And of those accounts, 85 per cent were added in the past year-and-a-half, and half the users were over the age of 30.
According […]
Regret the Error
Hey, mistakes happen. Just ask Craig Silverman. Craig has a web site that posts errors and omissions from various news outlets. He recently wrote a book about this subject called Regret the Error.
His web site also lists some great resources and research materials regarding his work in this area.
We regret the error. […]
The Mindset of a Strategist
Last October I attended an IABC webcast featuring James Lukaszewski called How to Develop the Mindset of a Strategist. The presentation was directed at business communicators and PR professionals.
A lot of the presentation had to do with providing positive conditions for enabling strategic thought within an organization and leading by example.
However, the presentation […]
Communications goes both ways
Good communications is as much about listening as it is about speaking. I remember a colleague pointing this out to me one day. He said humans have two ears and one mouth for a reason.
From an operational perspective, is your marketing and/or communications group involved in one-way or two-way communications?
When an issue arises - good […]
Tone is not black and white
Tone is not black and white. It’s not even grey. Sure there are those who believe toning stories as positive, negative, and neutral actually provides an accurate snapshot of what’s going on with your coverage. But the reality is it’s not — and shouldn’t be — that simple.
There are so many factors that can […]
Extra! Extra! The Media Becomes the News!
The cold war between the PMO and the media heated up again yesterday.
This time the battlefield was Charlottetown, P.E.I., where the Conservative Party is holding its summer caucus meeting. On Wednesday, the RCMP evicted journalists from the hotel hosting the event.
As I watched some of the coverage on the CBC, I noticed one journalist - […]
