For those of you who missed our open house and announcement of MediaMiser’s acquisition of InfoGlutton, we made a video!
Check out CEO Brett Serjeantson, newly-minted CTO David Nadeau and president Chris Morrison explaining their vision for the future, and what the acquisition means for the company:
MediaMiser Ltd., a leading media monitoring and analysis technology company, has released WIM News – an intelligent, mobile news reader that uses patented media analysis technology to sort and share only the news that interests users most.
Short for “What’s In Media,” the app uses analysis technology and a sleek interface to filter tens of millions of news headlines by preferred regions, topics and even by global or regional popularity. Users can read only stories that interest them the most, or broaden their news search and consume content from across the globe.
The app, developed in-house, will be sold on Apple’s App Store for 99 cents.
“The release of WIM News shows not only MediaMiser’s commitment to developing a suite of mobile tools for PR and marketing professionals, businesspeople and consumers,” said MediaMiser CEO Brett Serjeantson, “but also shows the diversity of MediaMiser’s talented development team.”
The app’s web link shortener feature – which allows users to rebroadcast quality, trusted news through a brand that stands for news and news only – provides for easy sharing without leaving the app via popular social networks or e-mail. Visit the WIM News website for more information.
MediaMiser, a leading media monitoring and analysis technology company, has acquired Gatineau-based social media and online reputation monitoring firm InfoGlutton Solutions.
The acquisition will provide MediaMiser with its own built-in, automated toning engine able to gauge the sentiment of news stories, tweets, blog posts and other content in multiple languages.
Previously, InfoGlutton’s technology had conducted online reputation management and social media listening specifically for the restaurant and hospitality industry. It was founded in 2009 and incubated via the Talent First Network’s Lead To Win program.
“This is our first acquisition and an extremely important one,” said MediaMiser CEO Brett Serjeantson. “Integrating InfoGlutton’s market-tested sentiment technology with MediaMiser’s own social media monitoring and analysis tools will help the company provide real-time, as-it-happens feedback to both large enterprises and SMEs.”
Mr. Serjeantson added the acquisition will allow MediaMiser to roll out a standalone social media product separate from its flagship software, MediaMiser Enterprise.
InfoGlutton co-founder and CEO David Nadeau, a PhD in computer sciences from the University of Ottawa, joins MediaMiser as Chief Technology Officer.
“We see this opportunity as a chance to grow from a relatively small firm into a large company almost overnight,” said Mr. Nadeau. “Working within MediaMiser gives us the means to achieve our ambitions.”
If you’re not already into measuring and analyzing your traditional media coverage and social media mentions – or if that task never materializes thanks to other things getting in the way – then you should rethink your approach to media campaigns.
Whatever your reasons for potentially holding off, it’s time to make 2012 the year to overcome your measurement phobia. After all, if you track and know what kind of impact your PR efforts are making, you can then make those efforts more efficient and cost-effective through the implementation of appropriate measures.
In my experience, the most common obstacle executives or PR practitioners have is not knowing where to start. And that’s not surprising, given the ever-growing and complex landscape of traditional and social media, questions of copyright and licensing, archiving all your content and, finally, finding the right people to help connect the dots.
But don’t let this deter you. There’s always a first step, and for this post I’d like to focus on that.
The first step to your PR or media analysis program is defining your objectives: why do you need to conduct a media analysis? What do you hope to accomplish? What actionable results will come out of the analysis?
If your objectives are clear, the rest will follow.
In order to define your objectives, start by asking some basic questions:
1) What is it that you need to measure?
2) Why do you need to measure it?
3) What will you do with the results, and who should see them?
4) Where are you currently spending your money?
5) How often you want to measure?
Your answers to each of these questions will lead to more clearly defined objectives. If you’re from a brand-oriented company, for example, then there’s a range of measurements which may interest you:
- Share of voice for your brand vs. competitors’ brands;
- Share of voice among all of your company’s brands;
- What people are saying about the brand and in what tone (positive, neutral or negative);
- Are key messages being conveyed and who is talking about you and your competition;
- Which media channels (broadcast, print, social, etc.) are most effective for you; and
- How is the brand spokesperson perceived by the public.
And so on. You can then use this information to better target those in your space, and create strategies to better communicate key messages to the people that matter to you – this information is vital not only for communications staff, but also for your marketing and even sales departments. It takes the guesswork out of planning and allows you to determine ROI and outcomes. As a result, your approach naturally becomes more scientific and data-driven.
Depending on your organization and its objectives, you‘ll all have different answers to the above questions. The good news is these answers will help you determine your objectives, which will then lead you to the next steps in your measurement program (which I’ll discuss in an upcoming post).
Every event, whether it’s a major conference or wine-and-cheese function after work, has room for networking – and not just social networking behind the screen of your computer or mobile device, either. We’re talking real-life, in-the-flesh networking at actual business and social events. What a concept!
Indeed, now more than ever professionals need to take advantage of the many opportunities available to meet new people. MediaMiser employees know full well the value of getting out and meeting people at events such as Social Media Breakfast, Third Tuesday and various OCRI (Ottawa Centre for Regional Innovation) events.
Below are 10 reasons why we feel networking is a must:
1) Networking is a great way to gain exposure for yourself, your brand, and your employer;
2) It gives you exposure to industry leaders;
3) It allows you to meet people in your field;
4) It provides the opportunity to share innovative ideas with your peers;
5) It is an easy and fun way to learn new things;
6) It’s a great way to stay on top of what’s new in your field;
7) It’s the perfect way to make important connections and foster business relationships;
8) It’s great if you’re looking for a job, often making you aware of positions that haven’t yet been posted;
9) It’s excellent for finding new business opportunities;
10) Finally, it’s also a fun way to socialize outside of the office.
Wondering where you can go to get your networking on? If you’re in Ottawa, there are great online resources available to scope out future events such as the Ottawa Business Journal’s online events calendar and OCRI’s online calendar. Similar resources are available in other cities, of course, such as MaRS in Toronto, Communitech in Waterloo, and MakeItBusiness.com in Vancouver.
With contributions from Amy Campsall
Subscribe by Email
