REPORT: Social Media Analytics
The Altimeter Group and Web Analytics Demystified have joined forces to produce an ‘Open Research’ (read: free!) report about social media analytics and building a measurement strategy. From Jeremiah’s blog post:
Industry Challenge: ”I can’t measure social media ROI”
Marketers around the globe are ranging from toe dipping to jumping all the way into the social marketing space –yet most lack a measurement yardstick. While experiments can fly under the radar for a short term, without having a measurement strategy, you run the risk of not improving what you’re doing, justifying investments, and the appearance of being aloof to upper management. To be successful, all programs (even new media) must have a measurement strategy, and we’ve done just that.
Last month, our PR and social media measurement newsletter, MediaPulse, was all about building a measurement strategy… If you loved the idea, but aren’t sure where to start, then this report is for you!
Read Jeremiah Owyang’s blog post for more info about the report, or skip straight to SlideShare to read the full report: Social Media Analytics, A new framework for measuring results in social media.
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