Turning News Into Knowledge

Media monitoring and analysis is an emerging communication sub-field that can feed intelligence and insights into a communications plan. It also can provide a measurement structure for a media relations department. Media analysis can be used to drive marketing campaigns or to form a social media strategy around. It’s diverse and necessary to any organization, especially one that’s issues are often addressed in media or that participates in media itself.

However, there’s not much information out there about media monitoring and analysis and what it entails. Furthermore definitions of terms can mean different things to different people. And for that reason, we’ve decided to publish a Media Monitoring & Analysis Glossary on our web site.

The glossary contains some often used keywords around media analysis, and also a few others that we’ve coined ourselves.

Do you believe it’s important to define an industry? What other glossaries would be helpful?

Please let us know what you think about the glossary by leaving a comment here Alternately, if you want to privately provide feedback, you can email me at kelly@mediamiser.com.