Turning News Into Knowledge

For our December newsletter, we asked our employees for their top tips for 2010. It was such a hit with our subscribers, I thought I’d share it with our blog readers as well. Enjoy!

A new year is a great excuse to change your ways and work on improvement. This year we asked the MediaMiser team for tips to improve measurement efforts, here are our top ten:

“Define your company/communication values of your company, understand them and then plan your media goals based on your values. For example, if you’re planning on being proactive to consumer feedback, aim to capture and analyze the media from the feedback.”
Stephanie Luedee, Senior Analyst

“When defining your goals, make sure they can easily be measured. Ask yourself if the end product can be evaluated like the number of mentions in a press clipping.”
Sophie Jodoiun, Analyst

“Prioritize all your tasks in a numbered system to know what you should be working on at all times.“
David Kalec, Junior Developer

“Colour-code your tags and folders in your email client. In an application like gmail this makes it easy to find topic-related emails in your inbox.”
Jen Hogan, Analyst

“Leave all emails in your inbox until you’ve addressed them – once finished with them, delete or file into a folder ALWAYS.”
Sarah Smiley, Analyst

“Understand that everyone has a different definition of success, so treat each account or client individually.”
Samantha Ingram, Analyst

“Set and evaluate outcome objectives with your audiences. Also measure your outputs.  They can help you determine why you did — or did not — achieve your desired outcomes.”
Claudine Wilson, Senior Associate

“Start benchmarking your efforts against competitors, it’s not as scary as you think.”
Kelly Rusk, Manager of Marketing & Communities

“Put your PR efforts on a measurement diet. Write down results, compare over time and take notice of when you gained or lost.”
Chris Morrison, VP Client Services

“When in doubt, ask us for help.”
Bill McGuiness, Sales Director

Think of one we missed? Leave a comment below!

Don’t miss future articles like this and others on PR and social media measurement by subscribing to our monthly newsletter, MediaPulse.

Made a list, checked it twice, and now the MediaMiser office is busy stuffing envelopes and licking stamps to get our holiday cards out the door.

In the meantime, we thought you might enjoy this Snowman Skiing game, which was part of last year’s gift to our clients. Be careful though–it’s highly addictive!

Happy Holidays from everyone at MediaMiser