Twitter and LinkedIn: Like peanut butter and chocolate? Or broccoli and ketchup?
LinkedIn announced a partnership with Twitter on Nov. 9 allowing LinkedIn users to Tweet status updates from LinkedIn and vice versa by including a #li or #in hashtag in updates.
The announcement spread quickly across the Twittersphere after Mashable blogged about it the same day. LinkedIn and Twitter users around the world were fast to jump in and try it out, many of whom merely announced that their updates were now posting to both Twitter and LinkedIn. In fact 23.3% of tweets from our sample in the first couple of days did just that.
After two weeks, it seems the use of #li and #in has dropped to less than 10% of the activity in the initial 2 days after the launch.
More interesting facts:
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Realtors and recruiting “tweeters” were fast to make use of the tags. 4 of the top 5 handles (@hrdadgar, @ZuluJobsIN, @linkedin_jobs and @hotcandidates) posted 31.6% of tweets using the new tags, @hrdadger posted 26.7% of all tweets alone!
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#in seemed to be the preferred tag, with #li being used in only 9.2% of LinkedIn tweets.
- Of the top 10 URLs used in these updates, 75% linked to the announcement about the LinkedIn Twitter partnership
While the partnership may have been a strategic business move for two of the top social networks, the lack of uptake by users might deem this initiative a #fail.
This is a quick look at emerging patterns on Twitter. After three-months, MediaMiser will do a full analysis on multiple news sources. Stay Tuned!
For me Twitter is now, the moment, current thoughts, reminders of events, whatever. I don’t visit LinkedIn for days at a time. I tried the connection but it did not make any sense.
I can’t say I personally would ever use this.. I have a LinkedIn account, but very rarely use it. Twitter is where I do my networking, pick up on public relations and communications events, and get my instant news updates, and Facebook I use for staying in touch with friends. I’m trying to see where LinkedIn fits in for me, since I’m getting what I need from the other two I don’t really see an immediate use for it.. What are its benefits besides the obvious networking (that I already do on Twitter) and the new linkage to Twitter?