PR measurement: 5 things to forget & 5 things to learn
I’d say a very important skill in the field of PR measurement is to not be complacent. The industry is constantly changing–especially when you factor in social media and start measuring alongside your other PR efforts. If you feel it’s time for a refresher on what’s hot and what’s not in measurement, see this post from the Metrics Man, which is a fabulous compilation of great advice for PR measurement.
Happy measuring!
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