Week in review: Twitter’s media coverage value, new social media measurement and analysis of social media release
So part of my job at MediaMiser is to stay up-to-date on what’s happening in the PR/social media measurement industry. Fortunately for you, I’ve handpicked some of the best stories from the past week and packaged them all right here:
- Is Twitter’s media coverage worth $48-million? That’s if Twitter had to pay for all the media coverage it’s been getting. That’s almost as much as the total invested in the company ($55-million).
- KDPaine asks “What’s wrong with this picture?” in response to a the latest attempt to automate social media measurement. She brings up some great points-yes, it’s *possible* to automate the process and come up with a neat little number that sits on a scale, but will it *really* satisfy business objectives? If it’s not entirely accurate, does that matter at all? Keep reading…
- Shel Holtz writes “Analysis shows social media releases generate double the coverage” of that of a traditional press release. But before you get all exciting and think it’s time to dump the press release, CEO of RealWire–the company who did the research–says there’s a good and specific reason for the results that may skew the findings. Get the whole story…
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