1 in 4 on Facebook
Chris Sorensen of the Toronto Star reported in a Dec 10, 2007 article that an unpublished study revealed one of every four Canadians has a Facebook account.
That’s nearly eight million Canadians. And of those accounts, 85 per cent were added in the past year-and-a-half, and half the users were over the age of 30.
According to the article, “some U.S. research estimates that nearly half of all Americans surfing the Internet now visit either MySpace or Facebook.”
I’m sure advertisers and market researchers already know this and are planning to exploit this phenomenon.
That said, it will be interesting to see how corporations and governments try to monitor and analyze social media such as Facebook and MySpace, since they likely won’t be added as a friend and therefore shutout.
