The Mindset of a Strategist
Last October I attended an IABC webcast featuring James Lukaszewski called How to Develop the Mindset of a Strategist. The presentation was directed at business communicators and PR professionals.
A lot of the presentation had to do with providing positive conditions for enabling strategic thought within an organization and leading by example.
However, the presentation also made it clear that media monitoring and analysis play important roles when it comes to developing a strategic organization — especially when it comes to crisis management.
A truly strategic person or organization should proactively monitor and analyze potentially explosive issues in their industry and try to understand how to properly deal with issues, so they can develop a contingency plan ahead of time.
Furthermore, why ‘reinvent the wheel’ when it comes to developing a contingency plan? Why not learn from someone else’s plan and adopt what works?
This is a big part of being truly strategic — being proactive as opposed to reactive and having a well thought out plan.
Subscribe by Email
