Archives for September 2007
One analysis is not like the other
As I continue to work with a variety of companies in the media measurement space, I’m always amazed at how differently each project evolves.
This keeps things interesting, and the inevitable tough and unique questions that arise really keep you on your toes. But it also exemplifies why one chart or one formula can’t be counted […]
Tone is not black and white
Tone is not black and white. It’s not even grey. Sure there are those who believe toning stories as positive, negative, and neutral actually provides an accurate snapshot of what’s going on with your coverage. But the reality is it’s not — and shouldn’t be — that simple.
There are so many factors that can […]
