Archives for 18 April 2007

The law of diminishing returns

By Brett Serjeantson @ 11:45 pm

In economics, the law of diminishing returns states that beyond some point, each additional unit of variable input yields less and less additional output.
So, what does this have to do with media analysis?
Simply put, media analysis, or any other business activity, is no different from a production line.
You need to add business value to any activity […]

18 April 2007 | General Information, Media Analysis | No Comments

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