Archives for April 2007
The law of diminishing returns
In economics, the law of diminishing returns states that beyond some point, each additional unit of variable input yields less and less additional output.
So, what does this have to do with media analysis?
Simply put, media analysis, or any other business activity, is no different from a production line.
You need to add business value to any activity […]
Addition to our PR glossary
We’ve added a new item to our PR glossary at www.mediamiser.com.
This one details the strengths and limitations of assorted types of media. Take a look, and let us know what you think!
Breaking news…from 2003
Statistics Canada has just released a study on media consumption in Canada titled Keeping up with the times: Canadians and their news media diet. While you can certainly take issue with some of the findings since the data comes from a survey in 2003, I think what the study does highlight is the importance of news […]
