Archives for April 2007

The law of diminishing returns

By Brett Serjeantson @ 11:45 pm

In economics, the law of diminishing returns states that beyond some point, each additional unit of variable input yields less and less additional output.
So, what does this have to do with media analysis?
Simply put, media analysis, or any other business activity, is no different from a production line.
You need to add business value to any activity […]

18 April 2007 | General Information, Media Analysis | No Comments

Addition to our PR glossary

By Chris Morrison @ 10:05 pm

We’ve added a new item to our PR glossary at www.mediamiser.com.
This one details the strengths and limitations of assorted types of media. Take a look, and let us know what you think!

12 April 2007 | General Information | No Comments

Breaking news…from 2003

By Chris Morrison @ 9:02 pm

Statistics Canada has just released a study on media consumption in Canada titled Keeping up with the times: Canadians and their news media diet. While you can certainly take issue with some of the findings since the data comes from a survey in 2003, I think what the study does highlight is the importance of news […]

10 April 2007 | General Information | No Comments

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