Archives for February 2007
Corporate Messaging
I believe corporate messaging is just an extension of advertising and vise versa.
When it comes down to it, it’s all just branding and this is why marketing departments and corporate communicators need to work more closely together. Branding is branding and consistency will help reinforce your image to your audience.
That said, I think messaging can […]
Measurement vs. Analysis
Most of the talk around media analysis usually focuses on measurement and not so much on analysis—two terms that can intersect but often go in different directions.
Measurement is usually about providing some sort of scorecard-based result surrounding a proactive media relations activity about your own organization or that of your client—usually highlighting the successes, and […]
