Corporate Messaging
I believe corporate messaging is just an extension of advertising and vise versa.
When it comes down to it, it’s all just branding and this is why marketing departments and corporate communicators need to work more closely together. Branding is branding and consistency will help reinforce your image to your audience.
That said, I think messaging can also be very dangerous if not used properly. Overexposure can have the same effect as ‘Chinese water torture’.
Also, because corporate branding is being used in an ever-growing variety of media, it’s extremely important that corporate communicators and marketing specialists have processes and a way of managing the message.
