Archives for 3 February 2007

All News Releases Must Have A Specific Purpose

By Brett Serjeantson @ 2:05 am

It’s funny that even in these days of modern management, PR too often gets caught up in the ‘how broad was our distribution’ rather than ‘how many people were spurred to action.’ In this sense, I don’t think the ’shotgun’ approach to distributing news releases has ever been truly successful.
But the reality is, news releases […]

3 February 2007 | General Information, New Media, Trends | No Comments

Corporate Messaging

By Brett Serjeantson @ 1:49 am

I believe corporate messaging is just an extension of advertising and vise versa.
When it comes down to it, it’s all just branding and this is why marketing departments and corporate communicators need to work more closely together. Branding is branding and consistency will help reinforce your image to your audience.
That said, I think messaging can […]

3 February 2007 | General Information, Media Analysis, Advertising | No Comments

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