Archives for January 2007

First cousin, twice removed

By Chris Morrison @ 1:48 am

No matter how many times my dad tried to explain the concept of twice-removed cousins, I never quite got it (sorry dad). However, when I think about the relationship between PR, Marketing, and Advertising, it just seems to fit. PR seems to be the cousin that’s twice removed from Advertising in most organizations. But it still […]

29 January 2007 | General Information | No Comments

Influencing change through media analysis

By Brett Serjeantson @ 12:10 am

Last summer I came across a blog that suggested there is a bias against the Public Relations industry and PR professionals, because of the perception of PR as a ‘pink profession.’ There is solid evidence that the PR industry is female dominated.
Now, I’m not naive enough to suggest that biases do not exist in the […]

25 January 2007 | General Information, Media Analysis | No Comments

Technological convergence — Friend or Foe?

By Brett Serjeantson @ 1:14 am

Can a device ever have too much functionality?  That is the question I’m asking after reading an article in the Toronto Star about the new Apple iPhone.
On January 9, 2007, Steve Jobs unveiled the much anticipated iPhone at the MacWorld conference in San Francisco.  On word of the unveiling, stocks of the maker of the Blackberry, […]

23 January 2007 | New Media, Trends | No Comments

Welcome to “Turning News Into Knowledge”

Welcome to Turning News Into Knowledge, the company blog of MediaMiser Ltd.
At MediaMiser, we are passionate about information. It’s what makes us tick. After all, the quest for knowledge is one of the ultimate motivators for the human race.
Turning News Into Knowledge will examine the media and the news - both the message and how […]

22 January 2007 | General Information, Media Analysis, Advertising, New Media, Trends | No Comments

Turning News Into Knowledge

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